Freerange Packaging Design

A playful, rustic packaging design for The Backyard Farms that brings their ethical, cage-free philosophy to life. The front highlights a confident farm woman and rural landscape, while the back adds humour with superstar hens like “Hen Diesel” and “Yolko Ono.” The hand-drawn illustration style and warm, conversational tone make the pack both honest and memorable. A fun, storytelling-driven project guided by an amazing team!